Public Relations or PR, is the practice of managing and sustaining the spread of information about an individual or organisation to the public. It is a vital role for any company as it sustains their reputation and brand. We asked Anthony Burr, our very own Head of Public Relations, what he would advise when a company is facing a crisis that threatens their reputation.
In this modern world, information travels at lightning speed. You can set up a business from your living room, host a conference call across multiple continents and get the news as it breaks all over the planet in real time. The downside is that the bad news flows further and faster than the good and the even the most carefully