The ‘Who is Wilson Worldwide?’ series is a way of letting you get to know exactly who we are, whether you are a follower of what we do, someone looking to get to know a bit more about the industry, or just someone who happened to stumble upon us. The company is small in number but has a huge passion for creating the best possible content for your TV, and over the next few weeks you will get to know the people behind the ideas, when we ask them a little bit about themselves.
This week it is the turn of the one and only Anthony Burr. There is no one quite like him, and there is so much that can be learnt from him, not only from his experience and knowledge but from the way he works and the kindness and positivity that he brings. Anthony is a true professional, he is always supporting the team in all aspects, whether it be helping introduce experts for different developing projects, or giving his advice to the team on project discussions, Anthony is always helping evolve WWP. Anthony may be one of the busiest people we know but we managed to steal some of his time so we could get to know more about him.
What is your name?
What is your job title?
Head of PR
What is your job description/ what are your responsibilities?
As Head of PR, I am responsible for WWP’s media profile in the international, national and industry Press. That means I manage all news stories concerning the brand and its affiliate shows. As a result of our growing reputation and ethos, there has been a significant increase in interest in to our founder and managing director, Josh Wilson. Therefore, I also manage his reputation through various media channels.
How long have you worked here?
Wow, I just worked this out, it’s nearly two years. The time has flown by. Must mean that it’s been nothing but fun.
What were you doing before you worked here?
I am officially a consultant to WWP, so I run two PR agencies – one as mainstream Public Relations agency, and the other as a technology Public Relations firm. However, as I act as the Press Officer for WWP, I feel like one of the team. Before becoming a PR, I was a national print and TV journalist for 13 years.
What is the best thing about your job?
I live by the quote – ‘variety is the spice of life’ – and my job gives me more variety than most. What I love about WWP is that not only am I making the important PR decisions for the brand its programming, but I am also encouraged to take part in the development of programmes and my voice is always listened to. WWP is one of the most positive companies I have had the pleasure of working with.
What is your favourite project that you have worked on?
It’s hard to single out one above all the others. However, the first one always holds a special place. When we achieved superb publicity for Mission Mudder following the team’s remarkable work in closing that deal, I knew I had a client in Josh and in WWP, which could go very far. It’s wonderful when you know you have something special.
What made you want to work in PR?
Following my career as a newspaper journalist, I then switched to TV and worked for SKY. It was a great place to work but I did miss the cut and thrust of the news agenda. I then met up with another former newspaper man, Ian Monk, who had made the switch from newspaper editor to PR. He showed me that you could still get the kicks and adrenaline rush from PR as we did as journalists. I will be forever indebted to him.
For anyone wanting to work in PR what advice would you give them?
Study the media and the news and all that goes with it for about six months. When I mean study, I mean just do it as a hobby. Read everything from print copies of the FT to Facebook stories and Twitter feeds. If you find you get a kick from analysing the world you live in and constantly ask yourself questions on how these stories become part of the agenda then you have the necessary level of curiosity to become a great PR. If you actually don’t care either way, then it will always be just a job.
Any hobbies outside of work?
Tennis and Hiking with my dogs.
Favourite programme to watch that is on at the moment and why?
I do like boxsets as I do have time for perhaps an episode every evening. At the moment the BBC’s Bodyguard is great viewing.
Any secret talents/party tricks?
These have to be seen to be believed!
Anything else you want to add?
Josh taught me one thing. The importance of positivity. Before we met, I would be as guilty as anyone for having dark days and dark thoughts when things didn’t go as planned. But, demonstrating positivity, even in adverse situations is a great trait, which I have been doing these past couple of years. It’s been a godsend.
What is your favourite quote or saying?
Even on a working day, given the chance, I will always have a single glass of champagne, even for breakfast. But no more. As Churchill said: ‘A single glass of champagne imparts a feeling of exhilaration. The nerves are braced, the imagination is agreeably stirred, the wits become more nimble. Any more, produces a contrary effect’.