There are so many roles required in the production industry. There are directors, producers, camera crew, stylists, the lists goes on and on. However, all of these roles rely on one thing, an idea. A production comes from the development of an idea, which will have been assembled, analysed and adapted by a development team. Without this idea, there isn’t a production to make. Duncan McAlpine, our Head of Development, explains to us why Development is so important.